Cultural phenomena streak through popular consciousness like meteorites. There's a significant, even life-changing, impact made somewhere, but for many it's only a moment that flickers by, soon to be swallowed back into the cosmos. Chicha might have been like that. Instead, a once-obscure music that enjoyed a fanatic embrace in the Peruvian slums of the 1970s has become a full-fledged global occasion - thanks to the stunning success of a 2007 CD called The Roots of Chicha. The album, released by the Brooklyn-based Barbès Records, was a passionate act of cultural appreciation: a heartstrong effort to turn the world on it's ear with something it had never expected to hear. It took listeners back to the late 1960's, when a number of Peruvian guitarists from Lima and the Amazon created a new electric hybrid, which mixed cumbia, surf, Cuban guaracha, rock, Peruvian folklore, and psychedelic touches. This new wave of Peruvian cumbia came to be known as chicha. Scorned by the middle-class and the official tastemakers, chicha remained mostly associated with the slums of Lima, where the ever-growing population of Andean migrants embraced the music and it's players as their own.