Now not just an admired iconic and influential artist and writer of incredible timeless classic songs, Lab Siffre in 2025 became a TikTok sensation and as part of a wider catalogue reappraisal and promotion his breakthrough album from 1972 ‘Crying Laughing Loving Lying’ is reissued as the beginning of this new campaign the album features the beautiful original version of “it must be love”, a # 14 hit for labi nine years before madness took it to the top, the album title track as featured in the 2023 cult film ‘the holdovers’, ‘cannock chase’ and “my song”, as sampled by kanye west for “i wonder”. labi’s profile has exploded in the us and beyond as the streaming, tiktok and insta generation have responded in their millions to his music and with artists as diverse as miley cyrus, greta van fleet, lady blackbird, celeste, the courteeners and whitney all covering and performing labi siffre songs, his influence continues to build and he continues to be discovered by waves of new generations every year