The Bloody Beetroots and Sir Bob Cornelius Rifo’s discography features a string of successful EPs and two full length albums (2009’s Roborama and 2013’s Hide)—including collaborations with Sir Paul McCartney, Tommy Lee, Steve Aoki, Peter Frampton and many more. Clubs, theaters and festivals around the world have thrilled to different incarnations of The Bloody Beetroots’ incendiary live show. Form Coachella to Lollapalooza to Governor’s Ball to Big Day Out, The Bloody Beetroots Live have entertained millions across 6 continents. But he doesn’t just want to entertain audiences; he strives to engage and challenge them, emotionally and intellectually. And he’s increasing articulate in his pursuit of that goal. For his new album, The Bloody Beetroots is working closely with myriad artists, including Perry Farrell of Janes Addiction, Jay Buchanan of Rival Sons, Wade McNeil from Gallows, San Diego Cholo Goth duo Prayers, Deap Valley, Australian singer Nic Cester and Jet, and many more. The audience has been hearing Bob’s music in campaigns by BMW, Fiat, YSL, Lancome and media like CSI, Vice, Star Trek, Entourage, Teen Wolf, Hawaii Five-O, Need for Speed, Moto GP and many others.